Magnetic Group Rebrands Direct Maintenance as Magnetic Line

magnetic trading Group, a fast-growing aviation company, is delighted to announce that Direct Maintenance has been rebranded as Magnetic Line. This rebranding is part of Magnetic Group's overarching strategy to unify all its businesses under a single brand - Magnetic - and streamline its products and services under one easily recognizable name.

 

Direct Maintenance has been an integral part of Magnetic Group since March 2019, offering line maintenance services to clients around the world. The rebranding will not affect the range of services provided or the team's composition, which will continue to deliver the same exceptional quality and dependability as before.

 

Jan Kotka, COO of Magnetic Group and Acting Manager of Magnetic Line, expressed confidence that the new structure and expanding business would have a positive impact on collaboration. "Our group's mission is to 'help aviation to help the world,'" he explained. "Together, we can achieve even greater heights! We are passionate about our work, and we believe our new name and structure reflect that passion."

 

 

As Mandeep Rana, Head of Sales at Magnetic Line, aptly put it, "A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is." The magnetic leasing rebranding demonstrates Magnetic Group's commitment to keeping pace with the changing times and catering to the evolving needs of its customers.

 

Magnetic Line is a certified line maintenance service provider, holding EASA Part-145 covering over 70 aircraft-engine combinations, including A320NEO, A350-900/1000, A380, B737 MAX, B747-8 and B787 in 27 different locations in Europe and Africa.

Comments

Post a Comment

Popular posts from this blog

Innovation in Logistics: Magnetic MRO's AI-based purchasing system received the title of Estonian Logistics Innovation Act of the Year 2023

Image
At the Annual Estonian Logistics Conference, Magnetic MRO was awarded with the title of Logistics Innovation Act of the Year. The award was brought home by the company's innovative AI-based purchase management system, which has improved the company's logistics processes, reducing both time and material costs.   Magnetic MRO, a part of the global aviation company Magnetic Group , is well-recognized in the international aviation arena thanks to its 450 specialists and experts working in the hangars of Tallinn Airport. The company offers comprehensive maintenance and repair services for aircraft, engines and aviation components.     The company's COO,  Jan Kotka , stated that the recovery of aviation after COVID-19 and the availability issues in materials supply chain have brought challenges for all aviation companies. The AI-based purchasing management system, implemented together with SkySelect, is able to optimize the search for materials and the ordering ...
Read more

Meet the Team: Andy Yeap

Image
From cabin crew to sales manager at Magnetic Talents, Andy Yeap has experienced different aspects of aviation throughout his career. Get to know Andy better as he shares thoughts on his career path and the nuances of the aviation training and CAMO field in Asia. Let’s start from the very beginning  —  what was your first step into the aviation industry? It all started with my job as a cabin crew member, and it was a great experience as it allowed me to travel globally, work with colleagues from different backgrounds, and learn a lot about the aviation market from the inside. I then move to corporate sales covering both commercial and business aviation where I build a strong network in the industry before moving to Magnetic Group.  How did you start working at Magnetic Group? I saw an ad for the sales manager position in my region. Then, I researched the company and quickly discovered that magnetic engines is global, and its values align with mine. Also, the role its...
Read more

Understanding the Nuances of the Southeast Asian Aviation Market

Image
The Southeast Asia (SEA) market plays a prominent role in the global aviation market because of its geographic significance in connecting the world. Compared to other regions, It has distinct characteristics, challenges, and opportunities due to historical, geographical, economic, and cultural factors. LetÕs dive into this unique market, to better understand it and how to conduct successful business in it. Market Size The long-developed and historically significant European market is larger than the Southeast Asian market, but the SEA market is growing rapidly. According to Mordor Intelligence, the Southeast Asian market size (including commercial, military and general aviation) is estimated at USD 34.40 billion in 2023 and is expected to reach USD 43.57 billion by 2028. In comparison, the European aviation market size is estimated at USD 65.85 billion in 2023 and is expected to reach USD 76.26 billion by 2028. Although the European aviation market is nearly twice in size, the...
Read more